Nile breweries unveils sh2.6bn sponsorship to Rugby . Kinthan Images

URU sh2.6bn rich

Sh2.6bn for 3years

Breakdown

2022 -Sh671m

2023 -Sh805m

2024-sh1.13bn

With sh2.6n in URU hands the future of Uganda rugby is bright.

The Clubs will be able to develop internal structures, create women teams and build a strong fan base in the following three years.

After the sh2.6bn sponsorship from Nile Breweries, each club in the next three years will receive a total of sh45m.

The clubs will this year (2022) receive sh10m, sh15m (2023) and then sh20m (2024).

This is after the company increased its sponsorship to Uganda Rugby Union (URU) to sh2.6bn for three years effective 2022.

According to the contract signed between URU and Nile Breweries, the package was increased from sh335.5m last year to sh671m this year.

The packages will then increase in 2023 to sh805m before shooting to 1.13bn in 2024 making it sh2.6bn.

In total the union will get sh1.155bn in cash and the rest will go to activations and media promotions.

URU president Godwin Kayangwe, believes this will help the development of the sport.

“We are now going to be able to improve both league management at both the union and club level because their funding has also increased,” Kayangwe explained.

“This money is subject to audit and clubs must prove that they development structures in place including management, women clubs, websites, and social media to get it but this money is separate from the league cash prize,” he explained.

Last year the league champions Kobs received sh10m, runners-up Stanbic Pirates sh7.5m, third sh6m while the fourth, fifth, and sixth received sh5m, sh4m, and sh3.5m respectively.

According to John Paul Ssemakula the Nile breweries connection manager, the sponsorship has activations that will see fans win goodies at different stadiums.

“As a brand, we are committed to promoting rugby as a brand and in the process, our fans shall too benefit through activations,” Ssemakula noted.

Activations will cost sh464.5m, in 2022, sh437m in 2023, and sh650m in 2024.

The ten-team Nile Special Premier Rugby league starts on Saturday with Rhinos visiting Warriors, defending champions Kobs hosting Makerere Impis, both games are at Legends

Rugby Club, Stanbic Pirates take on Jinja Hippos in Bweyogerere, Mongers visit Rams in Makerere while Heathens host Toyota Buffaloes at Kyadondo Rugby Club.

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