Uganda Sports Press Association has today June 5th,2023 signed a 3year partnership worth sh300m.
The partnership will also see the two best sports journalist of the month receive sh300,000 cash prize each on top of the plaque.
One will come from the print and another from the electronic media.
This is a move to appreciate the work of journalists covering sports.
According the Plascon CEO, Santosh Gumte the partnership will also support the USPA road Safety campaign including the painting of the monument of the fallen Sports journalists.
“USPA has been one of the longest and consistent supporters of Uganda’s sports. Through the sports
journalists many sports disciplines have received a voice and a platform to be seen, heard and endear
themselves to fans. You have supported athletes over the years, and crucially held administrators
accountable. For this, we are grateful to partner with you because of the shared objective of promoting
sports growth in this country,” Santosh said.
The USPA president Lubega thanked Plascon for the support extended to the association referring to it
as a satisfactory reflection of the association’s image.
“We are grateful that a brand of Plascon’s stature has sought to associate with USPA. This means it has
appreciated what we are doing and would like to push us further. But in turn we also pledge to support
the brand in its endeavours. Our work begins now. We need to prove that a partnership with USPA is
worth the while,” said Mr. Lubega.
Among other administrative operations, the sponsorship will cater for the annual USPA road safety
campaign and also cover two new properties within quarterly meetings; the sports journalist of the
month and Twaake moment of the month.
The journalist of the month award, whose main purpose is to enhance the quality of sports journalism,
will attract a cash prize of UGX500,000 and will be chosen by the USPA technical team.
The Twaake Moment of the month is aligned to the ongoing Plascon sports campaign dubbed Twaake.
The campaign urges fans to “show their colours” for their respective clubs and teams by turning up at
the various sports grounds whenever their teams are in action.
The journalist that will capture the best Twaake moment of the month featuring excited and engaged fans will earn UGX250,000. The top three moments of the month will be chosen by the USPA technical team but the overall will be voted by sports enthusiasts on the Plascon and USPA social media platforms.
Daniel Kayongo, the Plascon Brand Manager revealed that the journalists of month and Twaake moment
of the month awards are calculated to directly engage with the journalists. He reasoned that most of the
time the association awards other people but it’s high time the journalists also got recognized and